When the holiday season rolls in, the Myrtle Beach Boardwalk transforms into a Winter Wonderland at The Beach, where seaside breezes mingle with twinkling lights and festive fun. Running from November 28, 2025 through January 4, 2026, this beloved annual event turns the oceanfront into a glowing holiday retreat families and visitors adore. Winter Wonderland at the Beach
Each evening from 5 to 9 p.m., more than 100,000 lights and elaborate displays illuminate the Boardwalk from Plyler Park to Second Avenue Pier, casting a magical glow against the Atlantic backdrop. Visit Myrtle Beach The free walk-through light experience is perfect for a leisurely stroll with loved ones, photo ops, and soaking up the cheerful atmosphere. Winter Wonderland at the Beach
The festivities kick off with a tree lighting and “first snow” celebration in Plyler Park, complete with live entertainment and holiday treats. Winter Wonderland at the Beach Other seasonal highlights include the Twinkling Two-Miler fun run, Light Up The Night bike ride, and F1rst Friday Art Walks showcasing local art and music. Winter Wonderland at the Beach
And for a grand finale, the season sparkles even brighter with New Year’s Eve fireworks along the Boardwalk to ring in 2026 — a perfect blend of beach charm and holiday cheer. Winter Wonderland at the Beach