Every September, North Myrtle Beach’s Ocean Drive becomes the heart of one of the South’s most beloved traditions—the SOS Fall Migration. Hosted by the Society of Stranders, this 10-day celebration is a joyful gathering of shag dancers, beach music fans, and longtime friends who travel from across the country to dance, laugh, and relive the golden days of the Carolina Shag. For many, it’s not just a festival—it’s a homecoming, a reunion, and a tradition that’s been going strong for more than four decades.
The event was born in 1980 as a way for beach lovers and former lifeguards to reconnect at the end of summer. Today, it’s grown into one of the largest shag dance events in the country, drawing thousands to the sandy shores and neon glow of Main Street and Ocean Drive. Attendees come for the camaraderie, the music, and most of all, the dancing. Shagging is a smooth, stylish partner dance set to classic beach tunes, and during SOS Fall Migration, it’s everywhere—from the clubs to the sidewalks.
Ocean Drive’s most iconic shag spots play a central role in the action. Fat Harold’s Beach Club, Ducks, the OD Arcade, the Spanish Galleon, and OD Pavilion turn into packed dance halls from morning until well past midnight. Veteran dancers twirl with effortless rhythm while newcomers jump into workshops and lessons to learn the six-count, eight-step moves that define the Carolina Shag. These venues are more than dance clubs—they’re the social centers of the Migration, buzzing with energy, laughter, and music day and night.
One of the most anticipated moments of the event is Fun Sunday and Fun Monday. These two epic block parties take over Main Street with outdoor dancing, food vendors, music, and a festive crowd that fills the street with smiles and soul. Raffle ticket sales help fund the event, and entry is free, making it one of the most accessible and lively parts of the celebration. Whether you’re dancing in the street or relaxing with a cold drink while people-watching, Fun Sunday and Monday capture the best of what SOS is all about: community, music, and joy.
What makes SOS Fall Migration truly special is its ability to bring people together. It doesn’t matter if you’re a seasoned shagger or have never danced a step—everyone is welcome. You’ll find retirees, vacationers, locals, and longtime SOS members all sharing stories, swapping dance partners, and soaking in the sunshine and surf. There’s an unmistakable warmth to the event, a Southern hospitality that makes newcomers feel like part of the family from the moment they arrive.
The SOS Fall Migration is more than a dance event—it’s a living tradition, a celebration of music and movement that connects generations. For many, it marks the highlight of the year. If you’ve never experienced it, there’s no better time to discover why Ocean Drive becomes the ultimate shagging destination each September. For more information, visit shagdance.com or explorenorthmyrtlebeach.com.